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About Us

Learn more about our mission to simplify the lives of small business owners and why that is so important to us.


Our Mission

Running a small business is hard. Really hard.

There are always a thousand things to do and no time to do it. And for modern small businesses looking for a great tech solution, it can be impossible finding that goldilocks product. There are simple apps, that are easy to use but won't grow with you. Or there are big, unwieldy accounting systems that take weeks to learn and years to master.

Our mission is simple: to provide Freedom for Small Business.

And here's how we do that:

We design and build the easiest, best-valueworks-anywhere small business software for Australia's small business owners and their advisors.




$2 billion payroll

Hundreds of 5-star

Based right here
in Australia

Our Story

Our founder, Pete, and CEO, Paul, were friends long before they started Easy Business App.

As a small business accountant, Pete was growing increasingly frustrated by the poor quality of software available to his clients. Meanwhile, Paul was working as a consultant on some of the world's largest IT projects.

One day, in the birthplace of so many great ideas (the pub), they had the vision for an easy-to-use app with all the features a small business needs, at an affordable price and all accessible from a mobile phone.

And so Easy Business App was born.

Paul and Pete - Co- Founders
Team Photos (1)

Our Team

Our current hand-picked team delivers a big impact for its size.

With leadership experience gained from companies like Shell, SAP and Capgemini and top-tier tech resources in-house, we’re ideally positioned to execute on our vision.

And we also count among our midst a top-level surfer, a champion sky diver and a pro DJ!

Our team culture is incredibly important to us, and we have worked hard to attract and retain the best-of-the-best.

Our Values


We are always upfront and honest with our customers, partners and staff.


We don't use tech for tech's sake. We make software that is easy to use, not easy to build.


We are there to support our customers. We actively listen to their concerns.

Recent Milestones

  • July 2021 2011 - 2013
    Easy Payslip (our standalone payroll app) becomes part of Easy Business App
  • February 2022 2011 - 2013
    Easy Invoicing module launches
  • October 2022 2011 - 2013
    Easy Expense & Income module launches
  • March 2023 2011 - 2013
    Easy Reports module launches
  • April 2023 2011 - 2013
    Our Advisor Portal makes it easier for advisors to manage multiple clients
  • July 2023 2011 - 2013
    STP Phase 2 rolled out in Easy Payslip
  • March 2024 2011 - 2013
    Easy Cashflow module launches.
    Easy Business App becomes a fully-fledged double-entry accounting system.


Like the sound of our mission and team but can't find the position you're looking for our on Careers page? We would still love to hear from you! Get in touch at

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